Master of Business Administration
R/340/7/0467(MQA/FA4746)09/24
MQA/FA 4746
2. International Business
3. Marketing
Uniqueness of the Programme
An outstanding feature of the Southern MBA is that it is tailored to address the SMEs’ increasing needs for senior managers and executives with local orientation and yet with a wider outlook to the Asia-Pacific region. The programme intends to train entrepreneurs in their own right and promote SMEs in the region. Another unique feature of the Southern MBA is that students from the Asia-Pacific region will be given a deeper understanding of international business with a focus on oriental and cross cultural management. Management principles and practices acquired from the West could well be supplemented and enhanced by knowledge and understanding from the East.
The Faculty
At present, the Faculty of Business and Management has about 30 teaching staff. Most of them hold at least a postgraduate degree from leading universities throughout the world. These include universities such as London School of Economics, City University Business School, London, Monash University, Australia, McGill University, Canada, San Francisco State University, U.S.A., Feng Chia University, Taiwan, Victoria University of Technology, Australia, University of Hertfordshire, U.K., Asia E University, Malaysia, Universiti Putra Malaysia , University Industri Selangor, Malaysia, UTM, Malaysia, NUS and NTU, Singapore. In addition, many have professional qualifications, work and consultancy experience. Many of these staff have published in the learned international journals and proceedings of international conferences in their respective fields of specialization.
Entry Requirements
Bachelor degree in any field with a minimum CGPA of 2.50 or equivalent; OR
Bachelor degree in any field with CGPA less than 2.50, with a minimum of 5 years working experience.
Programme Details
Medium of Instruction: English
Semester System: Two semesters of 14 weeks each per year
Duration of Study:
Full time (minimum 3 semesters or 1 year)
Part time (minimum 6 semesters or 3 years)
Intakes: March/ June/ October
Programme Structure
A candidate is required to take 14 modules. These include ten compulsory modules and four core/major modules. An MBA Project 1 and MBA Project 2 are designed as application-oriented research projects undertaken with the supervision and guidance of a faculty member.
The MBA degree course was initiated in September 2015.
Compulsory Modules
• Managerial Economics
• Marketing Management
• Operations Management
• Human Resource Management
• Management Information System
• Strategic Management
• Research Methodology
• MBA Project 1
• MBA Project 2
Core/Major Modules
Choose one of the following:
General MBA
2. Business Law
3. Financial Management
4. One elective module from:
Finance Major,
Marketing Major,
International Business Major
Finance Major
2. Corporate Finance
3. Econometrics
4. Investment
Marketing Major
2. Marketing Research
3. Relationship Marketing
4. Service Marketing
International Business Major
2. Logistics and Supply Chain
3. Macroeconomics for Global Environment
4. One elective module from:
Finance Major,
Marketing Major
Other Related Courses
Doctor of Philosophy (Business Administration)
English 
Chinese