Bachelor of Business Administration
(Honours) in Marketing
R/342/6/0060 MQA/FA 2807 Course Duration: 3 Years
The program focuses on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets
Common Core Module
• Business Communication
• Business Ethics
• Business Law
• Business Statistics I • Business Statistic II
• Cost & Management Accounting
• Fundamentals of Financial Management
• International Business Management
• Introduction to Financial Accounting
• Management Information System • Macroeconomics • Microeconomics
• Organisational Behaviour • Principles of Management
• Principles of Marketing
• Strategic Management
• Academic English
Discipline Core / Specialisation Modules
• Advertising & Promotion
• Consumer Behaviour
• E-Marketing
• Entrepreneurship
• Green Marketing
• International Marketing
• Marketing Research
• Marketing Strategy
• Media Planning
• Professional Selling
• Public Relations
• Retail Marketing
• Services Marketing
Elective Modules
Elective (Core)
Basic Chinese / Introduction to Chinese Culture
Elective (Open)
Select Any Three
• English Proficiency • Financial Markets & Institution
• Events Management
• Human Resource Management
• Introduction to Psychology
• Malaysian Taxation •Performance Management
• Public Speaking
Industrial Training
3 months (6 credits)
Career Opportunities
• Sales & Marketing Consultant • International Marketing Executive/Manager • Event Management Executive/Manager • Business Development Executive/Manager