Bachelor of Business Administration (Honours) in Marketing

R2/0414/6/0060 (MQA/FA 2807) 05/28
Course Duration: 3 Years

The program focuses on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets

Common Core Module

• Business Communication
• Business Ethics
• Business Law
• Business Statistics I
• Business Statistic II
• Cost & Management Accounting
• Fundamentals of Financial Management
• International Business Management
• Introduction to Financial Accounting


• Management Information System
• Macroeconomics
• Microeconomics
• Organisational Behaviour
• Principles of Management
• Principles of Marketing
• Strategic Management
• Academic English

Discipline Core / Specialisation Modules

• Advertising & Promotion
• Consumer Behaviour
• E-Marketing
• Entrepreneurship
• Green Marketing
• International Marketing
• Marketing Research
• Marketing Strategy



Media Planning
Professional Selling
• Public Relations
• Retail Marketing
• Services Marketing


Elective Modules

Elective (Core)

Basic Chinese / Introduction to Chinese Culture

Elective (Open)
Select Any Three
• English Proficiency
• Events Management
• Financial Markets & Institution
• Human Resource Management


• Introduction to Psychology
• Malaysian Taxation
 Performance Management
• Public Speaking

Industrial Training

3 months (6 credits)

Career Opportunities

• Sales & Marketing Consultant
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager


• Brand Executive/Manager
• Product Executive/Manager
• Advertising Executive/Manager

Entry Requirement

  • UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
  • STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
  • A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
  • Foundation/ Matriculation: With a minimum of CGPA 2.0
  • Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
  • Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government 
  • English Competency requirement for International Student: IELTS 5.5 or MUET Band 3 or its equivalent

Other Related Courses

Diploma in Marketing
Diploma in Logistics Management
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