Diploma in Marketing
R2/342/4/0135(A5807)06/25
Course Duration: 2 Years 3 Months
This program emphasises both marketing theory and the practice of marketing. By studying Diploma in Marketing, students will develop skills and knowledge of the key operational aspects of marketing, and they will gain an awareness of the external marketing environment.
Students will learn the fundamental of marketing; consumer behaviour, e-commerce, international marketing, marketing communications, sales management and marketing management throughout the courses. The specific aim of this program is to build students’ confidence and competency in the job market. For the academic inclined, this program serves as a strong platform for further studies in any business and marketing related studies.
Course Objectives
– To provide students with broad and intermediate level knowledge of marketing.
– To train students for marketing oriented careers in various industrial and service sectors.
– To equip students with strong academic foundation for advanced studies in marketing programs
– To enhance students’ competency and skills for career prospects in the marketing industry
– To support and contribute to the growth of our national economy and marketing activities
Key Features
– A flexible Diploma route to undergraduate business and graduate level marketing programs
– A career relevant and recognized qualification in marketing education
– English language enhancement is supported in the program
– Students can experience a wide range of teaching and learning approaches
– Full Accreditation by Malaysian Qualifications Agency (MQA ), MOHE
Career Prospects
After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.
Below is a list of jobs that require marketing qualification:
– Advertising account executive
– Business development executive
– Customer service
– Promotion and event management
– Product management
– Public relations officer
– Marketing researcher
– Marketing consultancy
– Marketing executives
– Marketing agency
– Merchandizing specialist
– Retail executive
– Self-employment
– Entrepreneur
Common Core Module
• Microeconomics
• Organisational Behaviour
• Statistics
• Communicative English
Discipline Core / Specialisation Modules
• Consumer Behaviour
• Marketing Communication
• Marketing Management
• International Marketing
• Sales Management
Elective Modules
Elective (Core)
• Basic Chinese / Introduction to Chinese Culture
Elective (Open)
(Select Any Two)
• General English
• Business Mathematics
• Cross Cultural Management
• Grammar for ESL
• Human Resource Management
• International Business
• International Finance
• International Relations
• Introduction to Logistics Operations
• Personal Finance
Entry Requirement
Other Related Courses
Bachelor of Business Administration (Honours) in Marketing
English 
Chinese