Diploma in Marketing

Course Duration: 2 Years 3 Months

This program emphasises both marketing theory and the practice of marketing. By studying Diploma in Marketing, students will develop skills and knowledge of the key operational aspects of marketing, and they will gain an awareness of the external marketing environment.

Students will learn the fundamental of marketing; consumer behaviour, e-commerce, international marketing, marketing communications, sales management and marketing management throughout the courses. The specific aim of this program is to build students’ confidence and competency in the job market. For the academic inclined, this program serves as a strong platform for further studies in any business and marketing related studies.


Course Objectives

– To provide students with broad and intermediate level knowledge of marketing.
– To train students for marketing oriented careers in various industrial and service sectors.
– To equip students with strong academic foundation for advanced studies in marketing programs
– To enhance students’ competency and skills for career prospects in the marketing industry
– To support and contribute to the growth of our national economy and marketing activities

Key Features

– A flexible Diploma route to undergraduate business and graduate level marketing programs
– A career relevant and recognized qualification in marketing education
– English language enhancement is supported in the program
– Students can experience a wide range of teaching and learning approaches
– Full Accreditation by Malaysian Qualifications Agency (MQA ), MOHE

Career Prospects

After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.

Below is a list of  jobs that require marketing qualification:

– Advertising account executive
– Business development executive
– Customer service
– Promotion and event management
– Product management
– Public relations officer
– Marketing researcher

– Marketing consultancy
– Marketing executives
– Marketing agency
– Merchandizing specialist
– Retail executive
– Self-employment
– Entrepreneur

Common Core Module

• Business Communication
• Business Finance
• Business Law
• Business Research Methods
• Computer Applications
• E-Commerce
• Entrepreneurship
 Financial Accounting I
• Financial Accounting II


• Fundamentals of Management
• Information Technology
• Management and Cost Accounting
• Macroeconomics
• Microeconomics
• Organisational Behaviour
• Quantitative Methods 
• Statistics
• Communicative English


Discipline Core / Specialisation Modules

• Fundamentals of Marketing
• Consumer Behaviour
• Marketing Communication


• Marketing Management
• International Marketing
• Sales Management

Elective Modules

Elective (Core)

• Basic Chinese / Introduction to Chinese Culture

Elective (Open)

(Select Any Two)

• General English
• Business Mathematics
• Cross Cultural Management
• Grammar for ESL
• Human Resource Management





• International Business
• International Finance
• International Relations
• Introduction to Logistics Operations
• Personal Finance

Entry Requirement

SPM/O-Level: With a minimum of any 3 credits
UEC: With a minimum of any 3 credits
Certificate: A certificate or its equivalent in a related filed at least CGPA 2.0
Others: Other equivalent qualifications recognised by the Malaysian Government
English Competency requirement for International Student: IELTS 5.0 or MUET Band 3 or its equivalent

Other Related Courses

Bachelor of Business Administration (Honours) in Marketing
Diploma in Logistics Management
Open WhatsApp
How can we help you?
Ask Southern University College
Hi 👋
Thank you for reaching out to Southern University College. Click the button below to WhatsApp us and you will be in touch shortly!
Thank you