Bachelor of Business Administration (Honours) in Marketing
(R2/0415/6/0060)(05/28)(MQA/PA2807)
Course Duration: 3 Years
A Bachelor of Business Administration (Honours) in Marketing provides students with a comprehensive understanding of the dynamic field of marketing. This programme encompasses a wide range of courses, including advertising & promotions, e-marketing, green marketing, international marketing, marketing research and others. Students acquire both theoretical knowledge and practical skills to effectively analyze market trends, develop targeted marketing activities, and make informed decisions to drive business growth. Additionally, this degree serves as a strong foundation for further academic pursuits or advanced studies in business-related disciplines. Upon completion of the programme, graduates will be wellprepared to pursue diverse career opportunities in marketing, advertising, sales, and related industries, or to continue their education at an advanced level.
Common Core Module
• Business Communication
• Business Ethics
• Business Law
• Business Statistics I
• Business Statistic II
• Business Statistic II
• Cost & Management Accounting
• Fundamentals of Financial Management
• International Business Management
• Introduction to Financial Accounting
• Management Information System
• Macroeconomics
• Microeconomics
• Macroeconomics
• Microeconomics
• Organisational Behaviour
• Principles of Management
• Principles of Management
• Principles of Marketing
• Strategic Management
• Academic English
Discipline Core / Specialisation Modules
• Advertising & Promotion
• Consumer Behaviour
• E-Marketing
• Entrepreneurship
• Green Marketing
• International Marketing
• Marketing Research
• Marketing Strategy
• Media Planning
• Professional Selling
• Public Relations
• Retail Marketing
• Services Marketing
Elective Modules
Elective (Core)
Basic Chinese / Introduction to Chinese Culture
Elective (Open)
Select Any Three
• English Proficiency
• Events Management
• Events Management
• Financial Markets & Institution
• Human Resource Management
• Introduction to Psychology
• Malaysian Taxation
• Performance Management
• Performance Management
• Public Speaking
Industrial Training
3 months (6 credits)
Career Opportunities
• Sales & Marketing Consultant
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• Brand Executive/Manager
• Product Executive/Manager
• Advertising Executive/Manager
Entry Requirement
- UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
- STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
- A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
- Foundation/ Matriculation: With a minimum of CGPA 2.0
- Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
- Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government
- English Competency requirement for International Student: IELTS 5.5 or MUET Band 3 or its equivalent
Other Related Courses
Diploma in Marketing
Diploma in Logistics Management
English 
Chinese