TikTok Trinity Talk

The “TikTok Trinity Talk”, organised by Southern University College, was successfully held on 4 April 2026 at Auditorium 2A, Southern University College, attracting strong participation from students and members of the public.

The talk focused on TikTok traffic trends, short video content creation, live commerce models, and monetisation strategies, covering platform ecosystem insights, content positioning, and practical implementation approaches. Through practical sharing and real case examples, participants gained a clearer understanding of how TikTok operates and how digital traffic can be transformed into actionable content and business opportunities.

The session was jointly presented by Joseph Lim, Loh Yap Wen, and Ricky Low, who shared from different perspectives by drawing on their respective experiences. Their insights provided participants with a broader and more comprehensive understanding of TikTok platform operations and practical applications.

During the Q&A session, participants actively raised questions related to content creation, time management, platform mechanisms, and traffic conversion, engaging in in-depth discussions with the speakers and further enhancing their practical understanding of digital marketing.

The talk not only increased awareness of digital marketing and content monetisation among students and the public but also reflected Southern University College’s ongoing commitment to promoting digital skills and applied learning.

本次讲座围绕 TikTok 流量趋势、短视频内容创作、直播电商模式及变现策略 展开，内容涵盖平台生态分析、内容定位思维以及实际操作方向。讲师们透过实用分享与具体案例解析，向参与者讲解如何从零开始理解 TikTok 平台机制，并逐步将流量转化为可执行的创作与商业机会，协助参与者更清楚掌握数码平台带来的新机遇。

讲座由 Joseph Lim、罗业文及 Ricky Low 三位讲师共同主讲，三位讲师从不同角度进行分享，结合各自的实践经验，深入解析 TikTok 平台的运作方式、内容规划思路及应用方向，为参与者提供多元且具启发性的观点。

在问答环节中，现场参与者踊跃提问，就短视频创作方向、时间安排、平台运作及流量转化等课题与讲师进行交流，进一步加深对内容创作与数码营销实务的理解。

本次讲座不仅提升了学生与公众对 数码行销与内容变现 的认识，也体现南方大学学院持续推动数码技能培养与实践学习的努力。