president &
viCe president

Prof. Ir. Ts. Dr. Chuah Joon Huang

President / CEO, Southern University College

Phone: (+6) 07 5586605  

Ext No.: 157

Email: jhchuah@sc.edu.my ; president@sc.edu.my

President Brief Profile

Prof. Ir. Ts. Dr. Chuah Joon Huang holds a B.Eng. (First Class Honours) from Universiti Teknologi Malaysia (UTM), an M.Eng. from the National University of Singapore (NUS), an M.Phil. degree in Technology Policy, through a professional practice programme initiated by the Cambridge MIT Institute (CMI) and delivered at Cambridge Judge Business School (CJBS), and a Ph.D. from the University of Cambridge. He is a Life Member of both Wolfson College and Gonville and Caius College at Cambridge. He has been recognized as a Kuok Foundation Scholar and a Commonwealth Scholar. In his professional career, Prof. Chuah began at Intel as an IC Design Engineer, where he contributed to the development of next-generation network processors. He then moved to Freescale Semiconductor (formerly Motorola, SPS), serving as a Senior Product Development Engineer and Senior Test Engineer, where he oversaw the product development and project execution of high-performance automotive microcontrollers.

Prof. Chuah is a Chartered Engineer registered with the Engineering Council, U.K., and a Professional Engineer with Practicing Certificate (PEPC) registered with the Board of Engineers, Malaysia. He currently serves as the Chairman of the Institution of Engineering and Technology (IET) Malaysia Local Network, Vice President of the Institution of Engineers Malaysia (IEM), and Secretary-General on the Governing Board of the ASEAN Federation of Engineering Organisations (AFEO). Additionally, he is a member of the Disciplinary Committee Panel of the Advocates and Solicitors Disciplinary Board (ASDB), Bar Council.

President’s Message

Prof. ChM. Dr. Leong Loong Kong

Vice President (Academic), Southern University College 

Phone: (+6) 07 5586605

Ext No.: 164

Email: lkleong@sc.edu.my

Vice President (Academic) Brief Profile

Prof. ChM. Dr. Leong Loong Kong is an accomplished academic with over 20 years of experience in higher education and two years in the chemical industry. He currently serves as Vice President (Academic) and Professor at Southern University College, where he is dedicated to advancing education, research, and the practical application of chemical sciences.

Prof. Leong holds a Bachelor of Science (Hons.) in Petroleum Chemistry and a Ph.D. in Advanced Material (Catalysis) from Universiti Putra Malaysia, followed by postdoctoral research at COMBICAT, University of Malaya. His academic career began at Universiti Tunku Abdul Rahman as an Assistant Professor, later being promoted to Associate Professor and Head of Programme for Ph.D. and Master of Science programs, where he played a key role in curriculum development and academic quality enhancement.

His industry experience includes serving as Manager of Base Oil Operations, R&D at Excelube Marketing (M) Sdn. Bhd., bridging theoretical knowledge with practical applications. In administration, Prof. Leong has led program development, accreditation, quality assurance, and research collaborations, and contributed to the creation of policies for continual academic improvement.

A Fellow of Institut Kimia Malaysia (IKM), he actively participates as an MQA Panel Assessor, workshop leader, syllabus developer, and peer reviewer. At Southern University College, Prof. Leong is committed to fostering an environment of academic excellence, global engagement, and innovation, preparing students to thrive in a dynamic and interconnected world.

Asst. Prof. Ts. Dr. Teo Pei Kian

Vice President (Corporatisation and Internationalisation) , Southern University College

Ext No.: 109 / 265

Email: pkteo@sc.edu.my

Vice President (C&I) Brief Profile

With over 20 years of immersion in design education and industry, my career has been dedicated to advancing the integration of design research, innovative educational approaches, and professional design practice. My journey began at 17 with admission to the Bachelor of Science (Hons) in Industrial Design at University Technology of Malaysia, followed by a Master of Science in Industrial Design and later a Doctor of Philosophy in Technical and Vocational Education, all at the same institution. These academic milestones not only laid a robust foundation for my design principles but also deepened my expertise in applying design alongside technology, particularly within educational contexts.

Since 2019, I have served as the Dean of the Faculty of Art & Design at Southern University College. As Dean, I strongly believe in the importance of close collaboration with faculty, students, and industry professionals to jointly develop and implement curriculum enhancements that align with industry trends and meet the needs of the design sector. On the academic front, I have actively fostered numerous national and international collaborations, establishing close partnerships with universities in the UK, Indonesia, China, Taiwan, and Singapore. Moreover, I have cultivated deep industry connections with enterprises in China and Thailand.

My dedication to teaching and innovative ideas has earned me recognition with awards for Teaching Excellence. Simultaneously, my research and academic pursuits have been honoured with awards for Research Excellence. As a mentor, I inspire and guide students to success in national and international design competitions, earning multiple honours as the Best Mentor in various design competitions.  I am delighted to emphasize that in 2020, at an international furniture exhibition, I played a key role in securing the prestigious award for Best Institution in a furniture competition.

In my role as Vice President (Research and Innovation) at Southern University College, I prioritize effective communication, teamwork, and mutual understanding to foster high-performing teams. Beyond academia, my passion for travel has taken me to over 18 countries, enriching my perspectives through diverse cultural engagements. Travel serves as more than a leisure pursuit; it is an opportunity for profound exploration and learning, facilitating the adaptation of innovative concepts in managing people and resources.  Travel broadens my perspectives on global issues, trends, and innovations, enabling me to bring a broader outlook to research and educational strategies.

Asst. Prof. Dr. Chua Yee Chii

Vice President (Research and Innovation), Southern University College

Ext No.: 255

Email: ycchua@sc.edu.my

Vice President (R&I) Brief Profile

Asst. Prof. Dr. Chua Yee Chii currently serves as the Vice President (Research & Innovation) at Southern University College, where she leads strategic initiatives aimed at strengthening the university’s research ecosystem, fostering innovation, and promoting excellence in postgraduate education. She holds a Bachelor’s, Master’s, and Doctorate in Psychology (Child and Family Psychology) from University Malaysia Sabah, all of which were supported by the prestigious MyBrain15 Postgraduate Scholarship. 

Dr. Chua brings over 15 years of experience in academia, research, and leadership, spanning teaching, curriculum development, and research management. She began her academic journey as a Research Assistant at the Faculty of Psychology and Education, University Malaysia Sabah, and has since held various academic and administrative roles including Lecturer, Tutor, and Practicum Supervisor. 

From 2019 to 2022, she served as Dean of the Faculty of Education & Psychology and concurrently as Acting Dean of the Institute of Graduate Studies and Research (IGSR). In these roles, she played a key role in steering undergraduate and postgraduate program accreditations and aligning faculty initiatives with institutional research and academic quality goals.

Since assuming the role of Dean of IGSR in 2024, Dr. Chua has led efforts to enhance research integrity, academic excellence, and interdisciplinary innovation. Her leadership focuses on strengthening postgraduate programs, supporting research activities, ensuring compliance with national research assessment frameworks (notably MyRA), and expanding international research collaborations.

Alongside her administrative duties, Dr. Chua remains an active researcher and academic supervisor. Her areas of expertise include child and family psychology, developmental psychology, and social psychology. As Vice President (R&I), she is committed to cultivating a dynamic research culture grounded in ethical practices, innovation, and scholarly impact across the university.