Merdeka Joy Patriotic Campaign

On 27 August 2025, the final-year students of the Bachelor of Communication (Honours) (Mass Communication) programme from the Department of Journalism and Communication Studies, Faculty of Humanities and Social Sciences, Southern University College, successfully organized the Merdeka Joy Patriotic Campaign in conjunction with Malaysia’s 68th Independence Day.

As part of the Communication and Campaign subject, students were required to design and implement a full-scale strategic communication campaign. This subject is fully assessed through continuous assignments and emphasizes hands-on learning. Working collaboratively, the students managed the entire process, from idea generation, planning, production, to final execution, under the guidance of Senior Lecturer Mrs. Lah Wan Yee.

The campaign featured five thematic zones—Food, Travel, Culture, Game, and Photo Booth—each curated to highlight Malaysia’s patriotic spirit, cultural richness, and unique heritage. The event successfully engaged both internal and external stakeholders, including suppliers, media and sponsors, showcasing the students’ ability to collaborate professionally and manage real-world partnerships. Importantly, the campaign also received support from AiFM, which helped to promote the event through public announcements and further extended its reach to a wider audience.

In his opening speech, Prof. Ir. Ts. Dr. Chuah Joon Huang, President of Southern University College, congratulated the students for their excellent work. He also commended them for producing impactful social media content, which had garnered over 30,000 views within two months, reflecting the campaign’s broad outreach and relevance in today’s digital landscape.

One of the most memorable highlights of the day was the Teh Tarik performance by the winner of Teh Tarik Malaysia and Southeast Asia, which greatly entertained both invited guests and the wider audience.

Overall, the Merdeka Joy Patriotic Campaign was a resounding success, bringing together students, staff, and the community to celebrate Malaysia’s 68th Independence Day with creativity, pride, and joy. The campaign not only enriched students’ learning experiences but also created lasting memories of patriotism and unity within the Southern University College community.

《Merdeka Joy 爱国宣传活动》报告

2025年8月27日，南方大学学院人文与社会科学学院新闻与传播学系大众传播（荣誉）学士课程的毕业班学生成功举办了‘’Merdeka Joy同庆‘’爱国宣传活动，以庆祝马来西亚第68届独立日。

此活动属于传播与活动策划课程的一部分。课程以持续性作业为评估方式，要求学生亲自设计与执行一项全面性的战略传播活动。学生们在高级讲师林婉仪女士的指导下，分工合作，从创意构思、方案策划、内容制作到活动执行，全程亲身参与，体现了高度的团队协作与实践精神。

活动当天共设有五大主题专区：美食区、旅游区、文化区、游戏区及摄影区，充分展现了马来西亚的爱国精神、文化多元与独特魅力。活动不仅成功吸引了校内外利益相关者的参与，包括合作供应商与赞助商，还获得了AiFM 电台的支持，通过公共广播宣传扩大了活动的知名度与影响力。

在开幕致辞中，南方大学学院校长蔡润煌教授对学生们的杰出表现表示祝贺，并特别肯定他们所制作的社交媒体内容。这些内容在短短两个月内已获得超过30,000次浏览，充分体现了活动在当今数码传播环境中的有效性与影响力。

当日最引人注目的节目之一，是由马来西亚及东南亚拉茶冠军带来的拉茶表演，让在场嘉宾与观众倍感惊喜与兴奋。

总体而言，“Merdeka Joy同庆” 爱国宣传活动”圆满成功，不仅凝聚了学生、教职员及社区的力量，共同庆祝马来西亚第68届独立日，更为参与者留下了爱国与团结的美好回忆。此次活动不仅丰富了学生的学习经验，也充分展示了南方大学学院推动体验式学习的教育理念。