Bachelor of Communication (Honours) (Mass Communication)

R/321/6/0080(MQA/FA2809)08/23
Course Duration: 3 Years

The Department of Journalism and Communication Studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of Mass Communication and Media. The specific objective of the programme is to impart to students the latest mass communication and media knowledge pertaining to the current world.

Compulsory & Core Courses

• Introduction to Journalism
• Communication and Cultural Studies
• Introduction to Advertising
• Fundamental of Mass Communication
• Communication Laws in Malaysia
• International Communication
• Media Management
• Media Economics
• Leadership Communication
• Online Publication
• Principles of Public Relations
• Reporting and Writing for the Media
• TV Studies
• Research Methods in Communication
• Mass Communication Theories

 

• Introduction to Photography
• Media, Culture and Communication Theory
• Film Studies
• Crisis Management
• Visual Culture and Communication
• Media Ethics
• Seminar on Media Issues
• Dissertation (Part I)
• Dissertation (Part II)
• Introduction to Media Literacy
• Communication and Campaign
• Organisation Communication
• TV Production
• Digital Storytelling Production
• Media Practicum

Electives

• Basic Chinese / Introduction to Chinese Culture (Elective Core)
• Introduction to Sociology
• Photojournalism
• Communication Technology and Information Society
• Psychology of Communication

 

• Webpage Design
• Social Media and Public Spheres
• Desktop Publishing
• English Proficiency / Academic English

Industrial Training

• Internship

Career Opportunities

• Writer / Editor / Copywriter• Broadcast Journalist / Reporter / Public Relations Executive
• Executive Corporate Comm./ Conference Associate 
• Graphic Designer / Videographer / Photographer

 

• Radio Announcer/ Anchor / DJ 
• Director / Producer / Production Assistant
• Host / Blogger / Freelancer
• Social Media Publicist/ Content Creator / Web Content Developer

Entry Requirement

i. A pass in STPM/A-Level with a minimum of Grade C (GPA 2.00) in any two subjects and credit in English at SPM or its equivalent; or
ii. A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; or
iii. UEC with at least Grade B in 5 subjects including English; or
iv. Matriculation/Foundation with minimum CGPA 2.00 or its equivalent and a credit in English at SPM or its equivalent; or
v. A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; or
vi. A Diploma in Media and Communication or its equivalent.
 
Note:
The requirements of English credit in SPM for candidates (i), (ii), (iii), (iv), (v) and (vi) may be excluded if their certificate/document presents an English qualification equivalent to or above the SPM credit in English.

Other Related Courses

Master of Communication
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