旅游管理专业文凭
(R/812/4/0149)(09/26)(A8000)
课程时长:2年4个月
课程目标
主要特点
就业前景
核心学科
• 财务会计 I
• 电脑应用
• 微观经济学
• 管理基础
• 营销基础
• 消费者行为
专业学科
• Introduction to Tourism and Travel Industry
• Geography for Tourism and Travel
• Introduction to Leisure and Recreation
• Tourism Destination Planning and Development
• Transportation for Tourists
• Travel Agency Operations
• Concept of Ecotourism
• Food and Culture in Tourism and Hospitality Industry
• Travel Ticketing
• Computer Reservation Systems
• Local Tour Planning and Operations
• Tourism Promotion and Marketing
• International Tourism Business
• Managing Guest Experience
• International Tour Planning Operations
• MICE
• Entrepreneurship for Tourism
选修学课
选修 (必选)
• 通用英语
• 业务沟通
• 基础中文
• 中文
必修学科
• 交际英语
就业前景
• Travel Agencies & Tour Operations
• Hotel and related Hospitality Industry
• Executive /Supervisor in International and
National Food Chains
• Executive /ln-charge in Hospital and Institutional
Catering
• Executives/Supervisors in State Tourism Development Corporations
入学资格
1. SPM with minimum 3 credits
2. UEC with Grade B in 3 subjects
3. Any other equivalent qualification which recognized by Malaysian Government.