市场营销专业文凭
(R3/0415/4/0048)(06/30)(A5807)
学习期限： 两年三个月
The Diploma in Marketing programme is designed to provide students with a comprehensive understanding of the principles and practices of marketing. This programme encompasses a wide range of courses, including fundamentals of marketing, consumer behaviour, e-commerce, international marketing, marketing communications, sales management, and marketing management. The Diploma in Marketing serves as a solid foundation to further studies in various business and marketing-related fields.Upon completion of the programme, graduates will be well-prepared to pursue diverse career opportunities in marketing, advertising, sales, and related industries, or to continue their education at an advanced level.
就业前景
After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.
Below is a list of jobs that require marketing qualification:
- 广告客户经理 - 业务发展主管 - 客户服务 - 促销和活动管理 - 产品管理 - 公共关系官员 - 市场研究员
- 营销咨询 - 营销主管 - 营销机构 - 商品专员 - 零售主管 - 自主就业 - 企业家
入学资格
• 马来西亚教育文凭(SPM)/中学普通水平考试(O-Level): A minimum of 3 credits subjects
• STPM: A minimum Grade C (GP 2.00) in a subject
• 马来西亚高等宗教证书(STAM): A minimum grade of Maqbul
• SKM Level 3 in the related field: Possess SKM Level 3 in a related field
• 马来西亚统考文凭: A minimum of grade B in 3 subjects
• Certificate in the related field (Level 3, MQF): A minimum CGPA of 2.00
• 其他: 其他受马来西亚政府认证的同等资格
• English Competency requirement (International Student): IELTS-5.0 / MUET-Band 3.5 / equivalent to CEFR(High B1)
Chinese 
English