工商管理市场营销学士（荣誉）学士学位
(R2/0415/6/0060)(05/28)(MQA/FA2807)
课程年限：3年
A Bachelor of Business Administration (Honours) in Marketing provides students with a comprehensive understanding of the dynamic field of marketing. This programme encompasses a wide range of courses, including advertising & promotions, e-marketing, green marketing, international marketing, marketing research and others. Students acquire both theoretical knowledge and practical skills to effectively analyze market trends, develop targeted marketing activities, and make informed decisions to drive business growth. Additionally, this degree serves as a strong foundation for further academic pursuits or advanced studies in business-related disciplines. Upon completion of the programme, graduates will be wellprepared to pursue diverse career opportunities in marketing, advertising, sales, and related industries, or to continue their education at an advanced level.
就业前景
• 销售和营销顾问
• 国际营销主管/经理
• 活动管理执行官/经理
• 业务发展执行官/经理
• 品牌执行官/经理 • 产品主管/经理 • 广告执行官/经理
入学资格
- STPM: A minimum of Grade C (GP 2.00) in 2 subjects 及 Pass in Mathematics and English at SPM level
- 马来西亚高等宗教证书(STAM): A minimum grade of Jayyid 及 Pass in Mathematics and English at SPM level
- A-Level: A minimum of grade D in 2 subjects 及 Pass in Mathematics and English at SPM level
- 马来西亚统考文凭: A minimum of Grade B in 5 subjects 及 Pass in Mathematics and English at SPM level
- Foundation/ Matriculation: A minimum CGPA of 2.00
- Diploma/ Advanced Diploma: A minimum CGPA of 2.00
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
- Without Working Experience – DKM/DVM/DLKM with a minimum CGPA of 2.50 或
- With Working Experience – DKM/DVM/DLKM with a minimum CGPA of 2.00 with at least two (2) years of work experience in a related field
- 其他: ATAR is 65 and a minimum of scaled score 50 in any two (2) subjects 及 Pass in Mathematics and English at SPM or its equivalent 或 其他受马来西亚政府认证的同等资格
- 国际学生英语能力要求: IELTS-5.5 / MUET-Band 4 / equivalent to CEFR(Low B2)
Chinese 
English