Department of Journalism and Communication Studies Visits Dawn Culture Live Streaming Company

Recently, a group of 30 lecturers and students from the Department of Journalism and Communication Studies, Faculty of Humanities and Social Sciences, visited Dawn Culture for an academic and industry exchange which located at Eco Galleria, Dawn Culture is the second-largest live streaming company in Malaysia and plays a significant role in the local live streaming industry.

During the visit, company representatives provided a detailed introduction to the operational framework of the live streaming industry. The team showcased the professional equipment required for setting up a live streaming studio, including lighting systems, audio equipment, camera setups, and backend technical systems. This hands-on exposure allowed students to gain a clearer understanding of the professionalism and systematic workflow involved in live stream production.

In addition, the participants explored the diverse range of live streaming content produced by Dawn Culture, such as singing, dancing, and various talent performances. These presentations highlighted current industry trends and creative opportunities within the live streaming sector. Throughout the visit, students actively raised questions and engaged in discussions with industry professionals, creating a lively and enriching learning environment.

Through this visit, the Department of Journalism and Communication Studies not only broadened students’ practical knowledge and industry exposure but also held preliminary discussions with Dawn Culture on potential future collaborations. These exchanges laid a positive foundation for future university–industry cooperation, including internships and joint projects.

南方大学学院新闻与传播系师生参访曙光文化直播公司

日前，南方大学学院人文学院新闻与传播传播系一行30名师生前往位于 Eco Galleria 的曙光文化进行参访交流。曙光文化是全马第二大的直播公司，在本地直播行业中具备重要影响力。

在工作人员的详细介绍下，师生们深入了解了直播行业的运作模式。曙光文化展示了直播间所需的专业设备配置，包括灯光、音响、摄影及后台技术系统等，让学生们对直播制作的专业性与系统性有了更直观的认识。

此外，师生们也进一步了解了曙光文化多元化的直播内容形式，包括唱歌、跳舞以及各类才艺表演，充分体现了当前直播行业的发展趋势与创作空间。参访过程中，学生们积极提问，与业界人员进行互动交流，现场气氛热烈，收获良多。

通过此次参访，新闻与传播传播系不仅拓宽了学生的实践视野，也与曙光文化就未来的合作方向进行了初步探讨，为日后开展校企合作、实习与项目交流奠定了良好基础。