Students from the Department of Journalism and Communication Studies, led by Ms. Lah Wan Yee, Senior Lecturer, participated in a field trip to Expo Kampung Baru on 24 October 2025, an event showcasing the spirit, heritage, and creativity of Malaysia’s new villages (kampung baru) in Central and Southern regions. The visit aimed to help students understand Event-Based Public Relations (PR) and Community Engagement, particularly how local cultures can be communicated through engaging and creative methods. Through observing the event’s layout, promotions, and activities, students gained practical exposure to how communication strategies are applied to highlight cultural identity and attract diverse audiences.
During the visit, students also conducted interviews with organizers, vendors, and visitors to gain first-hand insights into the initiatives behind the expo, the passion for promoting hometown products and traditions, and the visitors’ overall experiences. This hands-on experience enriched students’ understanding of real-world PR and journalism practices, bridging classroom learning with industry application. The trip provided valuable lessons on how media and communication professionals can creatively represent and preserve local culture through effective community-based events.
新闻与传播学系的学生在高级讲师林婉仪女士的带领下，近期参加了‘哇！中南马新村博览会’的实地考察活动。该博览会旨在展现马来西亚中部与南部地区“新村”的精神、文化遗产与创意。此行的主要目的，是让学生了解公共关系与社区参与的实践方式，尤其是如何通过富有吸引力与创意的传播手法来传达地方文化。学生通过观察博览会的布局、宣传活动及展览内容，获得了关于传播策略在文化推广中应用的实际体验。
在林婉仪讲师的指导下，学生还采访了主办方、商贩及访客，以深入了解活动的策划理念、业者推广家乡产品与文化的热情，以及参观者的愉快体验。这次实地学习让学生把课堂理论与实际操作相结合，进一步理解新闻与公共关系在现实中的应用。通过这次体验，学生体会到传媒与传播专业人士如何运用创意与策略，在社区活动中有效地传达与保存地方文化。
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